Business ideas: four major steps to find, catch and make them stay

The first steps to go through when starting a business is to have an idea: to find, catch and make it stay. This idea will later become a project that must meet three essential elements:

  • idea that meets a need
  • business man
  • resource

To allow you to explore, evaluate and validate an idea, it is desirable that the vision emerges from a field of activity that meets your skills, your personal aspirations, same as market needs. We present some steps to take to allow you to reflect on your idea. The goal is to turn your idea into an opportunity business. There are in total four stages to get a business idea.

Stage 1: Find an idea

Think about your motivation, your skills, your expertise and your personal experiences. The list on paper to keep them in mind while throughout the process. Analyze market needs in relation to your idea while observing :

· Your business environment (workplace, business network, social activities);

· News (demographic, social trends, technological, economic, political and cultural;

· Competing companies (needs in suppliers, subcontractors, etc.);

· Partnerships, alliances, contact networks.

Stage 2: Validate the idea

Clearly define the different aspects of your idea. The product or service must meet a need

concrete market. Characteristics of the product or service:

· Physical aspect;

· Utility;

· Usage;

· Expected performance.

Make sure of the innovative aspect of your idea, ie its added value compared to the competition.

Your idea must be realistic:

· Do you have experience and training necessary ?

· What is your entrepreneurial capacity?

· What are your financial means and needs?

· Are you surrounded by key people?

Stage 3: The business opportunity

When the validation of the idea is completed, it is possible to establish a positive link between the idea, the needs of future clients and the resources available to the entrepreneur. However, it may be that an business idea is excellent but the market or the resources available do not justify starting from a company.

Stage 4: The vision in the business world

If you want to realize your business idea, you will have to distinguish yourself from others and define well your projects. The market evolves within a framework determined by existing competition and others factors of the business environment. 

You will therefore have to identify the business opportunity, define the space you will occupy and above all be able to project yourself into the future. A voucher entrepreneur therefore takes the time to develop various scenarios of what he is capable of achieving at the light of his knowledge.

The purpose of this guide is to stimulate your creativity and your imagination in order to find a theme that will allow you to get started on the Internet and thus enjoy a more inspiring and freer life! 

  • You don’t have to be an absolute expert to be successful on the Internet. You only need to know a little more than beginners. 
  • You must also have a desire to help people resolve their problems and achieve their goals. 
  • Your niche (thematic) should not be too general or too broad (e.g. weight loss), but as specific as possible (micro-niche), but which has a fairly large pool of potential customers.

When you read the thematic ideas below, write down all the ideas that speak to you. Then make a list of 3 to 7 themes who inspire you the most and sleep on it. In the days that will follow, the best theme for you will be revealed.

Small and medium companies that do not communicate

Some industrial SMEs choose not to communicate. Several reasons are generally mentioned by the leaders of B2B business or subcontractors to explain their weaknesses communication investments:

– Time: the vast majority of companies place in main obstacle to communication the lack of time.

– The budget: for these companies, the budget is the second the most important argument that slows them down to start a communication process.

– Staff: companies, which do not have a budget to communicate, would like but do not generally cannot hire qualified staff to handle communication.

Moreover, very often, with their B2B business profile, the managers of these companies were not made aware to the challenges of communication during their career and training and find it hard to take charge the communication strategy of their company.

– The requested discretion: formal or informal confidentiality agreements constrain certain B2B businesses at discretion, either because the characteristics of the know-how or the product are subject to industrial secret, either because the client wishes to preserve the illusion of a total control of its production. 

This discretion makes it possible to manage competition between customers, even sometimes the competition that exists between the customer and his supplier. A customer / supplier relationship is thus kept hidden so as not to reveal any strategic choice or manufacturing secret of the finished product to its competitors. 

This is the case of a company that we have met who confides that they do not have not be able to put its logos on the products it delivers, or organize open houses. It is must be discreet, including at the regional level. It also tells us that communicating would be badly perceived by its customers.